The second pillar of online marketing is converting the traffic to sales. A perfectly planned and implemented marketing plan can be for nothing if the pages being marketed are not properly analyzed and tested for optimal conversion rates prior to marketing.
At Salt Lake Web Marketing (SLWM) our proven system for maximizing conversion rates provides a whole solution that produces results with statistical data to prove them.
Below are some of the methods we use to increase landing page conversions rates.
Marketing efforts can quickly turn for the worse without a clear and easy to use shopping cart. Visitors on a website could easily become distracted, lose interest or get cold feet unless provided with a reason to buy right then.
Here at SLWM we take Shopping Cart Analysis very seriously and focus on every step of the process from landing page to payment processing ensuring high conversions making your marketing dollars go further.
Marketing to your current customer base through emails and newsletters is one of the most effective and least expensive ways to increase conversion rates. Special offers and new product announcements can drive traffic with intent to your site bringing on repeat business.
At SLWM we are experts at designing utilizing email marketing to entice customers to return over and over. We even have a program to teach our clients how to effectively market to their customer list all on their own, after all no one knows their business like they do.
Are you getting the right conversions from your landing pages?
Layout, usability, aesthetics and a proper traffic funnel are vital parts of the conversion process and should not be taken lightly. A conversion analysis will improve the factors that determine the overall success rates of almost all marketing efforts for online campaigns.
SLWM has an in depth conversion analysis service to ensure our clients are getting the most from their marketing dollars. Through extensive analysis and testing we quickly get to the optimal layout and sales process for our clients product or service.
Blogging has taken the world by storm, a storm that will not subside any time soon. Most every Internet marketer would agree that the sooner a company gets a business blog going the better.
Blogs help a company establish a stronger relationship with their customers, increase overall online exposure driving new quality traffic to their website increasing their bottom line.
Knowing who is coming to your website and where they are coming from can be one of the most powerful tools in any company’s arsenal. Understanding why visitors are landing on a website and where they are coming from is a crucial part of tracking online marketing efforts.
SLWM provides a detailed Website Visitor Analysis to clients arming them with the power to see where there marketing efforts are working best and what campaigns they should abandon.