An increase of traffic is only part of the equation.
Boosting the conversion rates of your visitors can boost your website revenues considerably.
Every website on the internet has one specific goal. An industrial website generates leads, an ecommerce store sells products, a blog converts visitors to subscribers.
Unfortunately, most websites and internet marketing campaigns ignore conversions completely. Success is measured terms of traffic and rankings, not conversions.
Many businesses demand accountability for the appearance of their “store” (a website) and the amount of traffic coming through the door, but overlook the main purpose of their site altogether: getting more sales.
Salt Lake Web Marketing (SLWM) recognizes maximizing client conversions is paramount to the success of any internet marketing campaign.
Our website conversion analysis service is successful because it includes landing page designers, website funnel analysis PPC managers, website copywriters and search engine optimizers working together to analyze and take advantage of the conversion potential of your traffic.
SLWM conversion analysis involves:
Confusion is the number one reason people leave websites. If your site does not follow web standards or has a difficult-to-use interface, many visitors will become frustrated and leave.
A solid and usable website redesign can boost conversions from qualified visitors without making any modifications to internet marketing plans.
Even if your site is extremely easy to navigate, your traffic quality may be too poor to encourage conversions.
Your website should be written and designed for your best possible potential customers, i.e. the visitors most likely to convert. If your internet marketing campaign brings unqualified and poorly-targeted visitors to your site, conversion rates will be very poor as well.
An in-depth analysis of your internet marketing campaign makes ensures you are driving the right visitors to your site.
Conversion funnels are the paths through your site that visitors follow before converting.
Each page between an entrance page and a conversion page is an opportunity for your visitor to become distracted and leave. If your most popular conversion funnels are too intricate, potential conversions will leave the path and that conversion will be lost.
Conversion funnel analysis ensures willing visitors stay on the right track to conversions.
All too often website copy is written from the perspective of the business with little to no regard for the reader.
Professionally written website copy provides the information vital to understanding each business’ product or service, while also persuading qualified customers to convert.
A tweak to the tone and content of your website copy can transform interested visitors into conversions.
Website visitors expect a uniform and professional look across all pages of a website.
If any departure from the original template is present, a high number of visitors will become uneasy and leave. Abandonment also occurs because of very minor aesthetic issues, such as a broken link or discolored navigation bar.
Ensuring all the pages of your site conform to your brand and no aesthetic errors are present will increase the time visitors spend on your site, greatly enhancing your opportunities for conversion.