Pay-Per-Click Management

Pricing Overview

Pay-Per-Click (PPC) advertising has the most accountability of all marketing techniques. You can set a cap on budgets and you pay only when someone clicks to visit your website

How does Salt Lake Web Marketing (SLWM) determine its PPC Pricing?

Salt Lake Web Marketing (SLWM) has 3 PPC packages to suit almost any need. The budget is what determines the overall price and structure of the PPC campaign. The price of each PPC campaign may vary depending on changes and additions available for each campaign, such as landing page design and implementation, analysis, reporting and testing. For additional information on features, pricing and packages refer to the chart below.

What makes SLWM an authority on PPC campaign management pricing?

SLWM has one of the most experienced teams of expert designers and marketers in the industry, with a combined talent pool over 35 years, some of which have taught PPC marketing to 1,000’s of students worldwide.

One quickly finds that most firms do not list their PPC campaign pricing on their websites.SLWM's policy is to create the best possible solution while also providing full transparency in what we do. We're completely upfront with what each PPC campaign pricing level entails so our clients are clear on what is included in their PPC pricing plan.

For detailed information on our PPC packages see below:

Pay-Per-Click Management Features	Basic Package	Agressive Package	Enterprise Package
Call 801-913-8462 for additional questions on pricing.
Monthly PPC Spend	Up to $2,500	$2,501 to $5,000	$5,001+
Keywords in campaign	up to 400	up to 2,000	up to 10,000
Google PPC Network
Bing and Yahoo PPC Networks
Campaign development and strategy
Competitor analysis
Professional keyword research
Ad campaign copywriting
Ad copy conversion testing
Keyword optimized ads
Ongoing keyword research and tweaking
Strategic bid management
Google analytics & goal tracking
Detailed analysis reports
Custom PPC account settings
Clicks, conversions and fraud monitoring
Ecommerce PPC ROI reporting
Landing Page design & implemenation
Website conversion analysis reporting
Conversion analysis implementation			By Quote
Multivariant landing page tests			By Quote
Multivariant e-commerce tests			By Quote
Monthly performance & analysis
Personal account representative
2 personal consultations per month
One time setup (1st month only):	$1000 to $1250	$1250 to $2500	$2500 and up
Monthly management:	$300	13% of monthly Budget	11% of monthly Budget

How can I determine the pricing level that best suits my needs?

There are many services included with each of the PPC plans SLWM as available.  Our experts will work with you to review your budget, goals and industry to determine which plan fits your needs the best.

Why does every marketing firm have a different pricing scale?

Currently there is no standard set on marketing campaign pricing.  Any marketing company can set their prices to what they feel they are worth for their market and area.  Usually clients are left with the challenge of determining what is fair and what is not.

Determining price is difficult for most marketing firms because rates are based many variants that can change at a moment’s notice.  We feel SLWM provides the most accurate and fair pricing available because we base our pricing around the variants that fluctuate providing a consistent pricing scale.