Search Engine Optimization

Search Engine Optimization

“Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic.” Brand Week Online Magazine

The foundation of any profitable internet marketing campaign is a fundamentally-sound and optimized website. Search engine optimization is by far the best way to maintain a stream of free, qualified traffic flowing to your website.

Search engines are the gateway through which potential customers find your product.  Placement in the top ten rankings for relevant keywords is crucial for any business wishing to continue being competitive in the 21st century.

After implementing a customized, well-researched and executed search engine optimization campaign, your business will see a massive influx of new leads. Salt Lake Web Marketing (SLWM) has the expertise, dedication, and proven track record of excellence to make sure your online search engine optimization campaign is successful and profitable.

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The steps we take to optimize your website:

1. Competitive Analysis

We first pick a list of keywords that relate to your business and see where your competitors rank, as well as identify any new competition. We can then organize a list of the top five websites that appear after conducting each search and gauge the competitiveness of your online search market.

2. Keyphrase Research and Identification

The most relevant and specific keyphrases are selected, based on your existing analytics data (if available), competitor’s meta tags, and keyword discovery tools.

SLWM then chooses the best keyphrases relevant to the competitiveness of your search market. Ideal keyphrases range from extremely general (more competitive) to very specific (less competitive). Specific keyphrases do not necessarily mean fewer conversions: the more specific the keyword, the more focused the traffic.

If your search market is saturated with businesses optimizing for your keyphrases, SLWM researches your market intensely to select keyphrases with high search volume that have been overlooked by competitors. If your competition has not taken the steps to optimize their websites, ranking for general keyphrases terms comes very easily to your new website.

3. Title and Meta Tag Optimization

Next, SLWM implements your researched keyphrases in the necessary places on your site.

One of the most important locations for your keyphrases is within your titles. We determine a hierarchy for the pages in your site, placing the more general keywords on pages with the most links.

Although Meta description tags (the descriptions under search results) don’t affect your site’s ranking in search engine results, they need to be well-written and enticing to encourage people to click onto your site. SLWM ’s professional SEO copywriters write descriptions that attract visitors and add your heavily-researched keywords in all the right places on your site.

4. Keyphrase Incorporation into Website Copy

The copy on each page of your site must incorporate the keywords located in title tags.

SLWM’s skilled SEO copywriters craft your content to professionally market your business while incorporating keywords at the correct keyword density for the most successful search engine ranking results.

SHOW EXAMPLE HERE

Another relevant key phrase is [search engine optimization UT] since we are a Utah search engine optimization company.  All of the keyphrases and website copy target your market as specifically as possible.

If you’d rather write the content yourself, SLWM can add your keywords to your copy, taking care to preserve the flow and style of the text.

5. Website Submittal to Search Engines

Once your site is optimized, we submit your site to major search engines using XML sitemaps. It typically takes 2 to 4 weeks before they index your site completely.

6. Linkbuilding

Search engines measure the importance of each website through the number and quality of inbound links the site receives. Relevant inbound links can do wonders for search engine rankings.

SLWM can procure many one-way, high-quality links to your website. Our leading linkbuilding strategies set us apart from other internet marketers.

7. Statistics, Trends and Metrics Monitoring

SLWM gathers valuable statistical information from your site and transforms the data into specific marketing strategies that can improve your site’s performance.

Our search engine monitoring tools keep track of every visitor to your site. Based on the reports our tools generate, we tweak your website to maximize conversions and keep targeted traffic streaming into your website.

When your website is designed with search engine optimization in mind, your site will experience increased website traffic, a higher number of conversions, and a significant ROI.