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Salt Lake Web Marketing: Blog Marketing

Blogs have become far more than just a journal of one’s personal life.

In business, blogs have become an up-to-date resource that can help fill a communication gap between companies and their customers.  Business blogs help increase respect and loyalty from new and return visitors by offering a way that customers can interact with key personalities.

Today’s online surfers can see right through marketing jargon and sales copy, it is important to stay informative and more like an business update on your business blog rather than a sales pitch.  They are looking for a smiling face they can relate to, a name behind the company they can trust and interact with.

If written from a business angle, a blog can provide an image people feel they can relate to, this is called a business blog.  Because of their ability to connect personally with potential customers, a well written business blog can even be used as the center piece for most social media marketing efforts.

Get Personal with Your Blog Writing

One of the first things a savvy Internet user does is look for a face behind the company.  An About Us page was one of the first ways website owners presented the people behind their website.

With an About Us page, website owners are limited to a single page to display their company information, with a business blog however site owners have unlimited pages and can include elements like bios, pictures and other engaging content that keeps visitors coming back over and over again.

Having several business blogs with smiling pictures of the author and their bios can put a unique personalized spin on the content contained in a business blog .

Snag Social Media Traffic with Blogging

There is no doubt that blogs are one of the primary mediums that drive Social Networks.

Blogs with valuable resources and powerful messages go viral very quickly and can dramatically increase traffic to a website.  RSS feeds and social sharing elements will help spread the word fast if visitors are engaged in your content.  If visitors like what they read they will subscribe to your blog and automatically receive your content in their email or RSS reader.

A business blogging program is the easiest way to author social-media-friendly content.

Bring Your Business Blog to Readers

Will I frustrate regular readers coming to your site expecting new content?

RSS and Email syndication brings content directly to your readers, not the other way around.  They subscribe to your feed because they trust your company enough to give you permission to “Push” content to their inbox when you have additional content you feel they should read.

Salt Lake Web Marketing will create high impact, compelling content that will compel your visitors to subscribe and keep coming back for more.


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